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One-Way-Mirror Dichter Research AG

Monitoring possibility of focus groups and individual interviews via a one-way-mirror at DICHTER RESEARCH AG

One Way Mirror

You have the possibility to monitor focus groups or individual interviews directly via a 3.00m x 1.10m soundproof ONE-WAY-MIRROR without being seen from the other side.

This method allows for a much more subtle and sophisticated monitoring of the mimic and gestural reactions of the respondents, which is especially valuable for concept, product, and advertisement tests.

Focus groups and individual interviews can be recorded and will be made available to you in the original language or as a two language version recording (original language and simultaneous translation) in form of a DVD.

Further information about our one-way-mirror and our facility



„One can sell anything, if it is in fashion. The problem is making it fashionable in the first place."

Ernest Dichter, Motivational Researcher

DICHTER RESEARCH AG, Motivational, Marketing and Market Research, Stauffacherstrasse 27, 8004 Zurich, Switzerland, Tel. +41 (0)43 810 09 09, info@dichter.ch